VAA INTENSIVE CLEANSING BALM

VAA, a cosmetic brand with eastern aesthetics as its design philosophy, aims to embody harmonious coexistence of softness and hardness via the beauty of balance. The packaging designed with natural elements including water and rock shapes like a stable pebble pile. The top view resembles a round water drop, conveying VAA’s pursuit of maintaining stable, healthy skin with a proper water-oil balance. VAA fully considers user-friendliness. The ergonomic rounded triangular cap is non-slip and easier to open. Inspired by cream scrapers, the scoop, with the curved sides perfectly fitting the inner surface, can scrape off every bit of the balm to minimize waste. It also draws inspiration from Ultrasonic Pore Extractor shovels to create a crescent-shaped front edge, whereby to effectively clean hard-to-reach areas of the face during makeup removal. VAA takes the lead in choosing the glass bottle. The black glass bottle enables the product to avoid the harmful substances like direct light or oxygen, which could prolong the product’s ingredient activity until it was used up; the inner side of the cap, and the pad, both made of biodegradable ABS and PP, help to ease the burden on environment.