The Emerald Isle

Company

The Craft Irish Whiskey Co.

Category

Luxury Packaging Design - Wine, Beer & Liquor

Country / Region

United Kingdom

Year

2021


The concept behind The Emerald Isle Collection is to create a timeless art statement, in what is a historical collaboration – the first of its kind – with Fabregé, where the best of luxury whiskey meets the best and most iconic heritage of jewellery design. The Emerald Isle celebrates the ‘Seven Wonders of Ireland’. Seven exquisite pieces from masters of their respective arts — jewellers, cabinet makers, horologists, glass-makers and whiskey craftsmen — every component is created entirely by hand. ‘The Emerald Isle Collection’ fuses Fabergé’s unique heritage, living Irish tradition and the exceptional flavours of this 30-year-old, triple distilled, ultra-rare whiskey. A unique legacy in enamel, glass, wood, stone and spirit. The Emerald Isle Collection represents a combination of the most iconic characteristics of Fabergé’s heritage, and the symbolically rich narrative of the natural and mythological isle of Ireland, woven into what is truly a one-of-a-kind inimitable whiskey and luxury experience. Whiskey, art and bespoke creations are united within a meticulously designed experience box in celebration of this refined collaboration. A symbol synonymous with Fabergé, the iconic egg shape is used as a design accent throughout the entire collection. This organic shape inspired various components and details within the collection, while the opulent coloured gemstones reflect Ireland’s traditions and natural beauty. Seven iconic places in Ireland were chosen as the inspiration for the hues and bespoke details that are subtly crafted into The Emerald Isle Collection. This common thread keeps the sets unified and consistent as a relatable family of seven artistic statements. With a twist of Irish tradition, The Emerald Isle Collection is a uniquely time-defying celebration of the luxury, colour and boldness of an ultra-rare whiskey. The Emerald Isle experience box is presented on a floating podium inside a protective, latched display case. Each of the seven unique boxes combines an exterior of rich walnut with gold and emeralds, and opens to reveal an elegant display of the Fabergé Celtic Egg and watch, and a meticulously crafted gemstone-encrusted bottle.

iLuxury Awards - The Emerald Isle

Credits

CDO / The Craft Irish Whiskey Co.
Tiago Russo

CEO / The Craft Irish Whiskey Co.
Jay Bradley

Managing Director / The Craft Irish Whiskey Co.
Ian Duignan

Design Director / The Craft Irish Whiskey Co.
Katia Martins