Universe Time

Company

Gravity (Shenzhen) Space Technology Co., Ltd.

Category

Best Luxury Brand - Best Luxury Watch Brand

Country / Region

China

Year

2026


UNIVERSE TIME is the brand’s response to the proposition of “time.” It does not exist in the form of a conventional timepiece; rather, it is a future-oriented time machine. Its design originates from philosophical reflection on the essence of time: time is the revolution and rotation of planets. As the era of interstellar navigation arrives, time will no longer be confined to Earth, and both how it is used and how it is presented will change. The product is based on GravSpace, the globally exclusive, first-of-its-kind spatial omnidirectional levitation technology. A levitating metal sphere simulates planetary motion, allowing the relative motion of celestial bodies to directly display time. The algorithm incorporates the respective time rules of the eight planets in the solar system, and planetary time can be switched via the APP. It removes the dial and complex graduations, freeing time from numeric reading and making its passage itself the visual subject. The brand intends it to break away from the old forms of timepieces, enter a science-fiction future lifestyle, and respond to changes in time systems in the era of interstellar navigation. It is a time machine and also a minimalist, restrained desktop product with the presence of a civilizational artifact.
iLuxury Awards - Universe Time

Credits

Designer Leader
Peng Yufei

Designer
Zhao Zhengdong

Designer
Huang Shengwu

Designer
Ding Qiang

Designer
Huang Zhenyu