Allure Chain Series

Company

Dongguan Nuoqin Clothing Co., LTD

Category

Best Luxury Design - Best Luxury Fashion Design

Country / Region

China

Year

2026


Centered on the concept of the “body accessory,” this underwear series innovatively incorporates the chain—a quintessential fashion symbol—into its design. This approach transforms intimate apparel from a traditional, private covering into a bold, avant-garde style statement, perfectly catering to modern women’s desire for “unique and visible” fashion. The series employs a mid-to-low waist silhouette, letting the chains peek out naturally when paired with trendy pieces like low-rise pants or crop tops. This interplay between rugged metal and soft fabric creates a striking contrast at the waist, serving as a “finishing touch” to any outfit. It includes three distinct styles to satisfy diverse aesthetic preferences: the Elegant Chanel-Inspired Style combines a pearlescent gold chain and classic black fabric for vintage refinement; the Cold Snake-Bone Style features mirror silver metal and pitch-black fabric, presenting a futuristic, minimalist aesthetic; the Shimmering Heart-Diamond Style blends micro-pave craftsmanship with lustrous fabric to foster an atmosphere of sweet romance. Furthermore, the chains are detachable and interchangeable, allowing for flexible customization based on the wearer’s mood or outfit and specific occasions—empowering intimate apparel with the narrative power to “express outwardly.” For maximum comfort, the series adopts hidden attachment points embedded at the center front and back, as well as specially designed miniature hooks. This ensures that when the chains are removed, the pieces revert to a seamless, ultra-skin-friendly basic—leaving absolutely no trace. Moreover, every chain undergoes an anti-oxidation oil sealing or mirror polishing treatment to guarantee a long-lasting luster while remaining hypoallergenic and safe for sensitive skin. In addition, the gusset is made from a blend of mulberry silk and cotton, offering a luxuriously soft touch; a 10A antibacterial agent is integrated to provide thoughtful protection for intimate health.
iLuxury Awards - Allure Chain Series

Credits

Chief Product Development Officer
Lei Li

Buyer
Siwen Wang