AURELIA DREAMS draws its inspiration from the Chinese dragon, symbolizing strength and prosperity. By adopting a fusion of 'Vaporwave' and 'Psychedelic Electronic' styles, it exudes individuality and a trendy vibe, designed to attract younger consumers. The creative concept behind it aims to infuse new vitality into traditional culture while conveying the brand's warmth and care. The character design emphasizes detail and innovation. The dragon horns are inspired by the "Chinese Knot" elements, symbolizing "moving forward towards new horizons." The folding fan, a homophone for "善" (goodness), conveys the brand’s "doing good" philosophy. Floral forehead ornaments and coin elements add era recognition. A lock symbolizes the brand's commitment to customer protection. With a 1:1 head-to-body ratio, the design is stable yet approachable. Traditional Chinese colors and gradient techniques create a cute and visually appealing look, blending cultural depth with modern aesthetics. The color design incorporates traditional Chinese hues such as "dài (dark blue), yānzhī (rouge), hǔpò (amber), liúlí (glazed), and tiānqīng (sky blue)," complemented by gradient techniques. This color combination not only showcases Eastern charm but also aligns with modern aesthetic trends, enhancing visual appeal. The integration of these colors with the character enhances a warm and approachable brand image. This fusion allows the traditional colors to shine anew, boosting the brand's overall appeal and reach. The design elements of it are rich in cultural significance: the dragon symbolizes strength and prosperity, coins represent wealth, auspicious clouds convey warmth, and the folding fan signifies dreams and kindness. The integration of these elements makes the mascot a vessel for cultural heritage. Emotionally, the inclusion of a lock design represents the brand's commitment and protection towards its customers, enhancing consumers' sense of identification with and loyalty to the brand. AURELIA DREAMS enhances brand communication through a variety of activities and extended product lines. The main key visual (KV) for events adopts the Memphis style, incorporating elements of future mobility to convey the company's spirit. IP costume changes and zodiac extensions enrich the character’s image; illustrations, pseudo-3D scenes, and blind box designs add an element of fun.
