Ecxri

Ecxri’s packaging design is inspired by Spanish culture, drawing on the structural language of Gaudí’s architecture and the deconstructive artistry of Picasso’s Cubism. These iconic visual elements reinterpret the science of anti-aging skincare as an evocative artistic narrative, achieving a harmony between science and aesthetics—reflecting the brand’s deep exploration into the secrets behind youthful skin. The pattern on the inner lid is inspired by the iconic domes in Gaudí’s architecture, using curves and geometric cuts to form a symbolic “gateway to skin renewal”. Designed in accordance with the golden ratio, the design merges mathematical elegance with architectural beauty, metaphorically echoing the natural rhythm of cellular renewal and visually striking a balance between scientific order and artistic flow. The outer packaging features micron-level embossing that mimics the intricate textures of skin at a microscopic level, offering a sensory cue that evokes the concept of skin regeneration. Inside, the lining incorporates fragmented geometric lines in a Cubist style, following a “deconstruction–reconstruction” visual logic that mirrors the product’s anti-aging mechanism of “disruption and regeneration”, reinforcing consistency between the product’s functional logic and its visual language. Primarily rendered in pure white to evoke the pristine clarity of a scientific lab, the packaging is accented with refined gilded tones—symbolizing regenerative vitality and understated luxury. Together, these elements compose a visual identity that embodies both scientific innovation and timeless elegance.