The Aodh

Company

The Craft Irish Whiskey Co.

Category

Luxury Packaging Design - Wine, Beer & Liquor

Country / Region

United Kingdom

Year

2022


The Aodh inhabits a world of darkness and glamour, where lights are low and passions soar. Named after the legendary prince of the Irish underworld, a captivating, hedonistic seducer, The Aodh demands attention and adulation. Presented in a dizzying spiral of gold, amethyst and glass, The Aodh is desired by all who look on it, but will only ever be enjoyed by a few, with just 88 bottles of the most voluptuous triple distilled single malt ever released. Drawing on mythology and mysticism, The Aodh’s design tells of a time after dark, its form a mesmerising helix that bewitches and enchants. The bottle is stoppered with the now iconic obsidian closure that has come to represent The Craft Irish Whiskey Co. Setting it apart from its peers, The Aodh conceals a hidden compartment in its closure, allowing the owner to place a piece of jewellery or gemstone within. This closure can be opened without disturbing the seal, allowing The Aodh to become an occasion in itself. Just as the legendary Aodh was imprisoned in the body of a swan, so The Aodh’s bottle is trapped in the exo-skeleton that winds its way around the bottle in swan-like elegance. Released by a touch sensor, the bottle continues this almost ethereal quality. Without a faceted stand, the bottle must be either held in its display stand or passed between users, fostering an interactive and convivial exchange. The knurled gold shackle highlights the geometry of the neck, while inset precious stones tell of opulence and desirability. The stand illuminates the bottle from behind, the opal LED lighting sending golden shards of light spinning through the whiskey before dancing off the mirrored surface. Harnessing the interplay of dark and light, the polished golden curved surfaces reflect the light, while the textured and knurled details absorb it, generating a glow that places The Aodh firmly in the spotlight.

iLuxury Awards - The Aodh

Credits

Chief Design Officer
Tiago Russo

Design Director
Katia Martins