Lo Neel

Lo Neel is a vegan and sustainable designer brand as chic as ethical. Launched in June 2019, the young LO NEEL brand bets on reconciling style, ethics and sustainability through poetic-rock collections with an assertive look. The story of LO NEEL is the story of a mother-daughter duo determined to shake up the codes. Faced with the many controversies shaking up the fashion industry, Frédérique, stylist and collection director, and Loane, a business school student, decide to launch together a brand that corresponds to their values in terms of ethics and eco-responsibility. Thus, in June 2019, LO NEEL was born. Named in tribute to the explorer Alexandra David-Neel, the brand offers a complete wardrobe of affordable, high-quality pieces. Finely hand-embroidered blouses, dresses with flounces in a bohemian spirit, or the emblematic pineapple fiber perfecto with its spectacular handmade embroidery claim the mix of genres for a refined, poetic look, twisted with a hint of rock. Resolutely turned towards the future, LO NEEL is at the forefront of the slow-fashion trend in France thanks to its DNA entirely articulated around ethical and committed values. Thus, all pieces are vegan and certified cruelty-free by PETA. Made from natural, organic or recycled materials, far from large production lines, the collections are designed in small workshops based in India. Skilled craftsmen benefit from working conditions well above the national average. Finally, in an approach that favors quality over quantity, the LO NEEL collections are offered in limited editions, and enriched with capsules over the seasons. In addition to the style and the virtuous dimension of its collections, the young brand is also a success thanks to its innovative spirit. A process that translates into real research work in order to use surprising new organic and vegan materials, such as pineapple leather, soya fiber, and Forest certified viscose from sustainable forests. Available on the Internet, in the brand's showroom or in ephemeral boutiques, the LO NEEL collections prove that another way of consuming fashion is possible, by privileging ethics without ever giving up style!